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Introduction

In: New Technologies in Luxury Consumption

Author

Listed:
  • Andrea Sestino

    (University of Rome Tre
    LUISS Guido Carli University)

  • Cesare Amatulli

    (University of Bari “Aldo Moro”)

Abstract

This chapter briefly describes the goal of this book and the fascinating issue of successfully integrating new technologies in luxury industries. Indeed, despite the promising opportunities deriving from new technologies along the service delivery processes, or in the proposition of products characterized by a higher technological content than in the past, by considering the luxury industries and luxury consumers’ peculiarities, the union between the two worlds has been long debated in literature and by practitioners. The luxury industry may now embrace new technological innovations to deliver more value to consumers and to expand audience bases. In the chapter the structure of the book is highlighted, with the literature review and the five experimental studies, together with the main theoretical and managerial implications.

Suggested Citation

  • Andrea Sestino & Cesare Amatulli, 2023. "Introduction," Springer Books, in: New Technologies in Luxury Consumption, chapter 0, pages 1-5, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-26082-7_1
    DOI: 10.1007/978-3-031-26082-7_1
    as

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