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Disruptive Innovation

In: Disruption und Innovation im Produktmanagement

Author

Listed:
  • Christoph Fuchs

    (Siemens AG)

  • Franziska J. Golenhofen

    (Siemens AG)

Abstract

Zusammenfassung Stellen Sie sich Folgendes vor: Ihre Kunden lieben die Produkte, Dienstleistungen und Leistungen, die Sie liefern, und Ihre Konkurrenten sind Ihnen in puncto Leistung um Jahre voraus. Sie scheinen unbesiegbar, was die Umsatzzahlen nur zu bestätigen scheinen, denn Ihr Unternehmen bricht einen Wachstumsrekord nach dem anderen. Es scheint wirklich so, als würden Sie auf einer Welle des anhaltenden Glücks und des Erfolgs reiten, da Ihre Teams überdurchschnittliche Leistungen erbringen und die Kunden Ihr Angebot zu schätzen wissen. Es gibt wirklich nirgendwo Anzeichen dafür, dass etwas schief gehen könnte! Oder zumindest denken Sie das.

Suggested Citation

  • Christoph Fuchs & Franziska J. Golenhofen, 2024. "Disruptive Innovation," Springer Books, in: Disruption und Innovation im Produktmanagement, chapter 2, pages 11-40, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-25918-0_2
    DOI: 10.1007/978-3-031-25918-0_2
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