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Forward Looking

In: Entrepreneurial Crisis Management

Author

Listed:
  • Sukanlaya Sawang

    (Coventry University
    Queensland University of Technology)

Abstract

Crisis management is a critical part of any business. How well a company responds to and manages a crisis can mean the difference between business survival and going under. Small businesses find themselves at a disadvantage when it comes to crisis management. They lack the resources of larger businesses and often do not have the same level of experience in dealing with crisis situations. Small businesses are also typically heavily reliant on continuous customer spending and cash flows. A sudden drop in consumer confidence can have a devastating effect on sales and revenue. Finally, small businesses often lack the formal structure and processes of larger organizations, making them more difficult to manage during a crisis. These characteristics can make it difficult for small businesses to respond effectively to a crisis, leading to potential financial losses and damage to their reputation. The best way to be prepared for a crisis is by understanding the importance of managing them properly. Small businesses will have higher chances at survival during tough times when they can leverage their knowledge and expertise in this field, which could help turn even an arduous situation into one that is manageable with some planning ahead. There are many factors to consider when it comes to crisis management, from having a plan in place to knowing how to communicate with stakeholders. In this chapter, some of the key elements of effective crisis management will be illustrated, and some tips on how small businesses can improve their approach will be offered.

Suggested Citation

  • Sukanlaya Sawang, 2023. "Forward Looking," Springer Books, in: Entrepreneurial Crisis Management, chapter 4, pages 59-71, Springer.
  • Handle: RePEc:spr:sprchp:978-3-031-25188-7_4
    DOI: 10.1007/978-3-031-25188-7_4
    as

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