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Multiple Trends in a Two-Speed World

In: A New Theory of Cultural Archetypes

Author

Listed:
  • David Midgley

    (INSEAD)

  • Sunil Venaik

    (University of Queensland)

  • Demetris Christopoulos

    (National and Kapodistrian University of Athens)

Abstract

In this final chapter we summarize the key steps in our new approach, before discussing how archetypal compositions help us understand the heterogeneity in cultural values between and within countries, and over time. We then focus on the three key results from our analyses of cultural change. First, we show how the compositional approach reveals that the apparent convergence between the values of the USA and Japan is likely driven by different processes of cultural change. Second, we discuss China, India, and 12 other countries whose cultures changed little over several decades. Third, we identify the multiple trends in our results for the remaining 76 countries. As noted by Welzel, emancipation is the major trend, but the compositional approach reveals that it comes in at least two distinct forms, and also that many countries are evolving in opposing directions to these. Finally, we present our latest estimate of how we see the world through a compositional and geographic perspective, before closing with some thoughts on the nature of the global matrix of cultural values.

Suggested Citation

  • David Midgley & Sunil Venaik & Demetris Christopoulos, 2023. "Multiple Trends in a Two-Speed World," Springer Books, in: A New Theory of Cultural Archetypes, chapter 0, pages 89-107, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-24482-7_5
    DOI: 10.1007/978-3-031-24482-7_5
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