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Continuing the Journey

In: Intense Group Behavior and Brand Negativity

Author

Listed:
  • Cody T. Havard

    (The University of Memphis)

Abstract

This conclusion recaps the chapters and topics covered in the text, and provides a call to action for individuals to continue researching and learning more about rivalry and group behavior. In particular, the chapter details future steps that can be taken by interested parties to continue the study of rivalry and group negativity. The chapter and text concludes with thoughts about the future of group behavior and attempts for people to engage in finding commonalities and paths toward increased understanding and compassion of out-group members.

Suggested Citation

  • Cody T. Havard, 2023. "Continuing the Journey," Springer Books, in: Intense Group Behavior and Brand Negativity, chapter 0, pages 113-117, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-23456-9_6
    DOI: 10.1007/978-3-031-23456-9_6
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