IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-23456-9_4.html
   My bibliography  Save this book chapter

Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum

In: Intense Group Behavior and Brand Negativity

Author

Listed:
  • Cody T. Havard

    (The University of Memphis)

  • Frederick G. Grieve

    (Western Kentucky University)

  • Ted B. Peetz

    (Belmont University)

Abstract

The chapter updates the Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS) by including three additional fandom and group settings. Using the Group Behavior Composite (GBC), an overall measure of out-group negativity was identified for each participant and each setting. Comparative analysis found that group setting influences the greatest amount of negativity in order from (1) religion, (2) online gaming, (3) politics, (4) sport, (5) athletic footwear, (6) mobile phones, (7) streaming, (8) theme parks, (9) gaming console, (10) Disney Parks, (11) science fiction, and (12) comics. Implications of the findings along with future research are discussed.

Suggested Citation

  • Cody T. Havard & Frederick G. Grieve & Ted B. Peetz, 2023. "Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum," Springer Books, in: Intense Group Behavior and Brand Negativity, chapter 0, pages 77-96, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-23456-9_4
    DOI: 10.1007/978-3-031-23456-9_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-23456-9_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.