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Group Behavior and Negativity: Why Comparisons Are Needed

In: Intense Group Behavior and Brand Negativity

Author

Listed:
  • Cody T. Havard

    (The University of Memphis)

Abstract

This introductory chapter provides a glimpse at the information that will be covered in the text, along with a brief review of relevant literature. The chapter proceeds to provide readers with descriptions of each subsequent chapter and chapter topics. Further, information to help researchers, practitioners, and students read the text to receive the greatest benefit is offered. The chapter concludes with a welcome to readers and encourages engagement with the material and important topic of inquiry.

Suggested Citation

  • Cody T. Havard, 2023. "Group Behavior and Negativity: Why Comparisons Are Needed," Springer Books, in: Intense Group Behavior and Brand Negativity, chapter 0, pages 1-12, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-23456-9_1
    DOI: 10.1007/978-3-031-23456-9_1
    as

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