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Tourists’ Travel Motivations During Crises: Lessons from the COVID-19 Pandemic

In: COVID-19, Tourist Destinations and Prospects for Recovery

Author

Listed:
  • Rasha Kassem

    (The Open University, School of Business and Law)

  • Chanaka Ganepola

    (University of Manchester, Business School)

Abstract

This study seeks to explore tourists’ travel motivation during the COVID-19 pandemic. This study presents findings from an online questionnaire sent to 166 tourists in various regions, including Europe, America, Australasia, Asia and Africa. This study identified seven travel motivators but found that the COVID-19 vaccine and guaranteed refund schemes are the prime motivators of future travel in all regions. Most younger participants consider the vaccine a prime motivator for post-COVID-19 travel. Although not as significant, hygiene is also identified as a travel motivator and is appreciated more by females than males. Moreover, the majority of participants in the age group (20–29 years old), those living with dependents and relatively low-income earners (income

Suggested Citation

  • Rasha Kassem & Chanaka Ganepola, 2023. "Tourists’ Travel Motivations During Crises: Lessons from the COVID-19 Pandemic," Springer Books, in: Kaitano Dube & Godwell Nhamo & MP Swart (ed.), COVID-19, Tourist Destinations and Prospects for Recovery, chapter 0, pages 137-156, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-22257-3_8
    DOI: 10.1007/978-3-031-22257-3_8
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