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Revenge Tourism: A Response Mechanism of the Traumatic Era

In: COVID-19, Tourist Destinations and Prospects for Recovery

Author

Listed:
  • Sagyan Sagarika Mohanty

    (Vignana Jyothi Institute of Management)

  • Subramani Krishnamurthi

    (Vignana Jyothi Institute of Management)

  • Dammalapati Ravinath

    (Vignana Jyothi Institute of Management)

  • Jayashree Veluthakkal

    (Vignana Jyothi Institute of Management)

Abstract

Human inclination and zest for visiting and exploring places of the created world give rise to various tourism concepts. “Revenge tourism” is an upcoming concept of tourism. It reflects acute and persistent post-lockdown reactions. This chapter explores the concept of revenge tourism as an uncultivated section of the tourism and hospitality sector to find out the factors activating and influencing this concept. It also investigates the pros and cons of this concept and how it can supplement the revival of the tourism and hospitality industry from the devastating COVID-19 effect. News articles, narratives of published reports in different media, a few interviews and discussions with tourists helped the authors reveal the factors influencing revenge tourism, such as push and pull factors, as well as the psychological, economic and socio-environmental impact of revenge tourism on tourism and the hospitality industry. In the post-COVID-19 lockdown context, revenge tourism could act as a tonic for the revival of the hospitality sector. Beyond this, this study highlighted a combination of push and pull factors substantiating this concept and discussing their influences on various stakeholders by developing a conceptual model. This study was only confined to limited destinations within India, which restricted the findings of this research. So, future studies can be augmented by focussing on various other states within India and overseas destinations.

Suggested Citation

  • Sagyan Sagarika Mohanty & Subramani Krishnamurthi & Dammalapati Ravinath & Jayashree Veluthakkal, 2023. "Revenge Tourism: A Response Mechanism of the Traumatic Era," Springer Books, in: Kaitano Dube & Godwell Nhamo & MP Swart (ed.), COVID-19, Tourist Destinations and Prospects for Recovery, chapter 0, pages 177-197, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-22257-3_10
    DOI: 10.1007/978-3-031-22257-3_10
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