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COVID-19 and Beyond: Prospects for Reshaping Tourism

In: COVID-19, Tourist Destinations and Prospects for Recovery

Author

Listed:
  • Magdalena Petronella (Nellie) Swart

    (College of Economic and Management Sciences, University of South Africa)

  • Godwell Nhamo

    (Institute for Corporate Citizenship, University of South Africa)

  • Kaitano Dube

    (Vaal University of Technology Andries Potgieter BlvD)

Abstract

This chapter sets the scene for the entire book. It presents summaries of the implications and impacts of COVID-19 on tourism destinations, the recovery of tourism’s significant sectors, prospects for the future of tourism post-COVID-19 and methodologies applied in this book and the chapter outlines. It emerges that governments’ restrictions and regulations caused significant disruptions across the tourism industry from consumer and business perspectives. The recovery discussions revolve around the implications of the pandemic on destinations, as the realities on tourism livelihoods become evident. Yet destination managers and industry stakeholders designed some of the most innovative and resilient strategies to revive tourism and prepare for a transformed industry across the sectors. Tourism was reshaped by technological innovations, where virtual engagements became the norm. Tourists assessed their travel behaviour, which demands tailored and unique experiences to meet their social consciousness. Going forward, the chapter highlights that tourism talent needs to adapt to these new norms as demand surges, which requires recruiting and upskilling the right staff. Besides the recovery optimism, the tourism industry was facing another critical juncture: the Ukraine-Russian war that spiralled an increase in fuel prices and compromised airline capacity due to cost.

Suggested Citation

  • Magdalena Petronella (Nellie) Swart & Godwell Nhamo & Kaitano Dube, 2023. "COVID-19 and Beyond: Prospects for Reshaping Tourism," Springer Books, in: Kaitano Dube & Godwell Nhamo & MP Swart (ed.), COVID-19, Tourist Destinations and Prospects for Recovery, chapter 0, pages 3-16, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-22257-3_1
    DOI: 10.1007/978-3-031-22257-3_1
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