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Exploit Digital Opportunities

In: Beating Inflation

Author

Listed:
  • Hermann Simon

    (Simon-Kucher & Partners)

  • Adam Echter

    (Simon-Kucher & Partners)

Abstract

Digitalization has brought about a radical increase in transparency; the rapid transformation of price transparency has massive commercial impacts across all businesses. Transparency increases price elasticity making the task of combating inflation more difficult. Thankfully, digitalization also ushers in a new era of value transparency that helps combat inflation. Positive value-to-customer ratings lead to reduced price elasticity. The opposite is true for negative ratings. Digital-native businesses and those with near-zero marginal costs are not immune to inflation. While the price of a free good is not impacted by variable inflation rates, higher inflation will introduce growth pressures as the break-even point of revenue producing products increase.

Suggested Citation

  • Hermann Simon & Adam Echter, 2023. "Exploit Digital Opportunities," Springer Books, in: Beating Inflation, chapter 9, pages 71-80, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-20093-9_9
    DOI: 10.1007/978-3-031-20093-9_9
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