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Obsolescence and Counterfactual Thinking

In: Value Creation for Owners and Directors

Author

Listed:
  • Massimo Massa

    (INSEAD)

  • Kai Taraporevala
  • Ludo Van der Heyden

Abstract

Obsolescence is the silent killer of companies and operates quite insidiously. Through several examples, we illustrate how boards usually do not spend sufficient time appreciating a company’s obsolescence risks, understanding when these arise and grow, or even what they consist of. Our recommendation to boards and owners is for these obsolescence risks to be made more visible as a pre-condition for effective treatment of this corporate cancer. The formal discussion of obsolescence is another distinguishing feature of our book. Its effective treatment is evidently a first necessary condition for a firm to be sustainable.

Suggested Citation

  • Massimo Massa & Kai Taraporevala & Ludo Van der Heyden, 2023. "Obsolescence and Counterfactual Thinking," Springer Books, in: Value Creation for Owners and Directors, chapter 8, pages 169-183, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-19726-0_8
    DOI: 10.1007/978-3-031-19726-0_8
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    Keywords

    Obsolescence; Sustainability;

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