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Power and Knowledge Without Knowledge or Power

In: Ethics and Biopower in Neuromarketing

Author

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  • Joshua Penrod

    (University of Baltimore)

Abstract

This chapter takes a deeper look at the ethical questions involved in an overclaim; this is beyond fraud in certain ways, because of the widespread belief in the near-omniscience of brain imaging data. The ethical concerns arise when this type of deceit occurs; the furthering of the illusion of omniscience, a special exploitation due to a perceived expertise and power that is not actual, and all of the downstream harm that occurs (including the furtherance of the belief that such knowledge and control is possible.) The belief in the control is enough to substitute for the actual control and confronts us with ethical issues that are not fully illustrated by conventional ethical thought.

Suggested Citation

  • Joshua Penrod, 2023. "Power and Knowledge Without Knowledge or Power," Springer Books, in: Ethics and Biopower in Neuromarketing, chapter 0, pages 81-97, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-18549-6_4
    DOI: 10.1007/978-3-031-18549-6_4
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