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An Actor-Network Theory (ANT) Map of the CNNM Field

In: Ethics and Biopower in Neuromarketing

Author

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  • Joshua Penrod

    (University of Baltimore)

Abstract

This chapter analyzes the field of CNNM via content analysis of presentations given at a sequence of conferences in the field, by some of the most noted experts in the area. The chapter deploys actor-network theory (ANT) as a methodological approach to describe the ways in which human actors and technological actors engage and form a network of knowledge. The technologies discussed and their deployment by various experts forms the basis for much of the ethical analysis elsewhere in the work. The results also indicate that the forms of technology which are often the most widely cited as possessing ethical concern are not always the technologies which are favored by the experts in the field.

Suggested Citation

  • Joshua Penrod, 2023. "An Actor-Network Theory (ANT) Map of the CNNM Field," Springer Books, in: Ethics and Biopower in Neuromarketing, chapter 0, pages 27-54, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-18549-6_2
    DOI: 10.1007/978-3-031-18549-6_2
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