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Introduction

In: Strategic Optionality

Author

Listed:
  • Surja Datta

    (Oxford Brookes University)

  • Tobias Kutzewski

    (VU Amsterdam)

Abstract

Large parts of the business landscape are now fraught with uncertainty. This is not a bad thing. A key message of the book is that uncertainty portends both losses and gains. There are situations where individuals and businesses should cherish and embrace uncertainty. Having said that, a sizable part of the business environment is still relatively stable, where changes occur at a sedate pace. Strategies that work well within domains of high uncertainty will not be effective within the stable ones. There is a saying that you need horses for courses and this holds true when it comes to strategic decision-making as well.

Suggested Citation

  • Surja Datta & Tobias Kutzewski, 2023. "Introduction," Springer Books, in: Strategic Optionality, chapter 1, pages 1-7, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-17354-7_1
    DOI: 10.1007/978-3-031-17354-7_1
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