ICTs, Media, and Social Networks Use Indicators in Micro, Small, and Medium-Sized Companies: An Overview in the Context of the COVID-19 Pandemic in Mexico

The effects of the COVID-19 pandemic on businesses have accelerated the adoption of information and communications technologies (ICT) and boosted the use of applications on media platforms and social networks. Therefore, it is significant to review indicators related to micro, small, and medium-sized companies (MSME) and to know what information they provide about the use of ICT and social media on the Internet for the creation of new products and services in the context of the COVID-19 pandemic in Mexico. The methodology is electronic documentary research applying examination, review, compilation, selection, and analysis techniques from primary data sources, based on a survey of statistical analysis institutions in Mexico related to the issue of companies and the use of ICTs and social media. According to the review and analysis, we deduce that the indicators of the MSME surveys do not offer disaggregated information that evidences the use of digital media and social networks. In summary, it is inferred that they require developing and implementing new measurement indicators through survey instruments. It is suggested to add in the questions the topic that determines the use of media and social networks to obtain relevant information to support strategies and business plans of technological ventures with proposals for new products and services to address pandemics such as COVID-19.