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Innovation and Digital Transformation as a Competitive Strategy in University Entrepreneurship in Victoria de Durango, Dgo., Mexico

In: Digital and Sustainable Transformations in a Post-COVID World

Author

Listed:
  • Mayela del Rayo Lechuga-Nevárez

    (Tecnológico Nacional de México/Instituto Tecnológico de Durango)

Abstract

University Entrepreneurship, Innovation, and Digital Transformation represent substantial processes of economic activity, which are born from the need to meet a market requirement (Maney, Kevin. “Aye, Robot.” Newsweek, 9 Dec. 2016). The study aims to analyze innovation and digital transformation in University Entrepreneurship in Victoria de Durango, Dgo., Mexico. It is a study with a quantitative approach, with a descriptive, explanatory, correlational, and non-experimental design since there was no manipulation of variables and cross-sectional. The sample was of 95 companies created by university entrepreneurs who graduated in Victoria de Durango, Dgo., Mexico. The results show the importance of Innovation and Digital Transformation in the permanence and consolidation of university enterprises in the face of the new normal product of social distancing due to the COVID-19 pandemic, as well as the cultural change on the part of the entrepreneurs who own these businesses.

Suggested Citation

  • Mayela del Rayo Lechuga-Nevárez, 2023. "Innovation and Digital Transformation as a Competitive Strategy in University Entrepreneurship in Victoria de Durango, Dgo., Mexico," Springer Books, in: Salvador Estrada (ed.), Digital and Sustainable Transformations in a Post-COVID World, chapter 0, pages 277-298, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-16677-8_11
    DOI: 10.1007/978-3-031-16677-8_11
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