The Language of Managerialism and Its Infiltration of the Lifeworld

Communication and even linguistic matters relating to Managerialism are not uppermost in the minds of many writers on management. Still, the language of simple management (that mostly signifies management during the twentieth century) was, and to some extent still is, replaced by the much more recent language of Managerialism that has become even more prevalent since the beginning of the twenty-first century. The language of Managerialism has created an even more ideological rhetoric, buzzwords, acronyms, metaphors, jargons and contemporary terminologies. Unlike the simple language of management, the language of Managerialism is less focused on the actual running of a business organisation. It is by far more focused on creating ideological convictions in those it targets. It is part of the job of the theoreticians of Managerialism to foster managerial, and even more so ideological motifs, fables and even legends. Sometimes, the hidden as well as the not-so hidden branches of the managerialist language can even develop into an occupational disease—even into a sort of a linguistic mania.