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Insights into an Action-Oriented Training Program to Promote Sustainable Entrepreneurship

In: Transforming Entrepreneurship Education

Author

Listed:
  • Carina Bohlayer

    (Leuphana Universität Lüneburg)

Abstract

Recent research has highlighted the ability of entrepreneurs to create sustainable impact and bring about the change required for solving today’s social and environmental challenges. It has also been pointed out that existing entrepreneurship training programs need to be transformed to effectively promote individuals in tackling these challenges and contributing to sustainable development. To address this matter, I developed a training course on sustainable entrepreneurship that builds on an action-oriented entrepreneurship training program (Student Training for Entrepreneurial Promotion (STEP)), which has been shown to increase short- and long-term entrepreneurial actions among students in various contexts. I integrated sustainability as a crosscutting theme into the training program to empower individuals to identify sustainable business opportunities and manage the increasing complexity of sustainable ventures. Pilot studies in Uganda and South Africa show promising results, indicating that STEP Sustainability (STEP S) can increase students’ sustainability-oriented and entrepreneurial mindsets.

Suggested Citation

  • Carina Bohlayer, 2023. "Insights into an Action-Oriented Training Program to Promote Sustainable Entrepreneurship," Springer Books, in: Jantje Halberstadt & Antonieta Alcorta de Bronstein & Jean Greyling & Shaun Bissett (ed.), Transforming Entrepreneurship Education, pages 87-101, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-11578-3_6
    DOI: 10.1007/978-3-031-11578-3_6
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