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Implications for Fair Labelling Practices: How to Get it Right?

In: Misleading Marketing Communication

Author

Listed:
  • Viktor Smith

    (Copenhagen Business School)

  • Daniel Barratt

    (Copenhagen Business School)

  • Peter Møgelvang-Hansen

    (Copenhagen Business School)

  • Alexander U. Wedel Andersen

    (Woba.io)

Abstract

The chapter discusses to what extent and how potential miscommunication through food labelling—and beyond—could be prevented both by socio-political actors promoting widely accepted societal causes such as public health and sustainable consumption and by fairness-oriented actors within the food industry itself. It suggests that some relatively straightforward (but widespread) instances of potential misleadingness could, if so wished, be prevented by relatively simple means and procedures, while substantially more complex fairness challenges also exist that are less easily resolved.

Suggested Citation

  • Viktor Smith & Daniel Barratt & Peter Møgelvang-Hansen & Alexander U. Wedel Andersen, 2022. "Implications for Fair Labelling Practices: How to Get it Right?," Springer Books, in: Misleading Marketing Communication, chapter 0, pages 121-131, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-11206-5_9
    DOI: 10.1007/978-3-031-11206-5_9
    as

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