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Bhagavad Gita in the Making of Conscious Capitalism

In: Political Economy of Development and Business

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  • Bhabani Shankar Nayak

    (University for the Creative Arts)

Abstract

The chapter is a critique of arguments outlined by Mackey and Sisodia (Conscious capitalism: liberating the heroic spirit of business. Harvard Business Review Press, 2013). This chapter is divided into two parts. The first part proceeds from a critical analysis of Mackey and Sisodia (Conscious capitalism: liberating the heroic spirit of business. Harvard Business Review Press, 2013) and their narratives of conscious capitalism as manifested in its theological foundations in response to capitalist contradictions, conflicts and challenges. The second part deals with the relationship between Hindu religious consciousness in the making of conscious capitalism. This chapter argues that Hindu religious consciousness provides philosophical solutions to internal contradictions and challenges of capitalism by outsourcing its systemic problems to individual work ethics, which is Karma (duty) in Hindu religion as outlined in the Bhagavad Gita (the songs of god). However, these religious solutions are temporary as everyday life experiences generate human consciousness that questions the power of capitalist systems. It also argues that Hindu religious consciousness is concomitant with requirements of capitalism and its compliant consciousness.

Suggested Citation

  • Bhabani Shankar Nayak, 2022. "Bhagavad Gita in the Making of Conscious Capitalism," Springer Books, in: Political Economy of Development and Business, chapter 0, pages 137-143, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-11093-1_9
    DOI: 10.1007/978-3-031-11093-1_9
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    Cited by:

    1. Duong, Cong Doanh, 2023. "“What goes around comes around†: Activating sustainable consumption with curvilinear effects of karma determinants," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).

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