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The Valuation of Internet Companies, Videoconferences, and Social Networks

In: The Valuation of Digital Intangibles

Author

Listed:
  • Roberto Moro-Visconti

    (Catholic University of the Sacred Heart)

Abstract

Internet companies are Internet access providers for consumers, while social networks consist of social platforms on the Internet developed as free mass media, where users can present themselves to a wide audience, creating virtual communities where various contents are shared. The growing spread of social networks has given rise to problems of copyright protection and the preservation of sensitive data. Social networks become an advanced tool for personalized marketing and digital branding by providing third parties with user preferences. The attribution of economic value for social networks is complicated since most of the value resides in the users, the number and quality of connections, and the network effect. Value co-creation between providers and users is increasingly embedded in web-based business models.

Suggested Citation

  • Roberto Moro-Visconti, 2022. "The Valuation of Internet Companies, Videoconferences, and Social Networks," Springer Books, in: The Valuation of Digital Intangibles, edition 2, chapter 0, pages 435-464, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-09237-4_15
    DOI: 10.1007/978-3-031-09237-4_15
    as

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