IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-07203-1_3.html
   My bibliography  Save this book chapter

A Review of the Marketing Literature on NFTs

In: Non-Fungible Tokens (NFTs)

Author

Listed:
  • Andrea Sestino

    (University of Bari Aldo Moro)

  • Gianluigi Guido

    (University of Salento)

  • Alessandro M. Peluso

    (University of Salento)

Abstract

Given the increasing relevance and popularity of NFTs in online markets, this chapter presents a review of the available marketing literature on this subject. This review adopts a systematic approach that combined proper technology-related and business-related keywords to search for relevant papers published on the topic from 2015 to 2021 and available on major academic databases (e.g., Business Source Premiere). Three central topics around NFTs emerged from this literature review—that is, intellectual property, lifestyles, and entertainment—which are widely discussed along with related business opportunities.

Suggested Citation

  • Andrea Sestino & Gianluigi Guido & Alessandro M. Peluso, 2022. "A Review of the Marketing Literature on NFTs," Springer Books, in: Non-Fungible Tokens (NFTs), chapter 0, pages 23-41, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-07203-1_3
    DOI: 10.1007/978-3-031-07203-1_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-07203-1_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.