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The Heritage-Making of Fashion Brands

In: Fashion Heritage

Author

Listed:
  • Sylvie Marot

    (Curator Mode)

  • Odile Prémel

    (Chanel)

  • Yumiko Hayashi

    (Sonia Rykiel)

Abstract

A conversation between Odile Prémel (Head of Chanel Heritage Fashion Collections, Jewellery and Beauty) and Yumiko Hayashi (Curator and former Head for Heritage Preservation at the brand Sonia Rykiel) conducted by Sylvie Marot—Fashion Heritage Consultant and Curator. In this interview it is explored how brand heritage in all its forms may contribute not only to the preservation of the traits of the brand identity, but also to a continuous exercise of creativity.

Suggested Citation

  • Sylvie Marot & Odile Prémel & Yumiko Hayashi, 2022. "The Heritage-Making of Fashion Brands," Springer Books, in: Isabel Cantista & Damien Delille (ed.), Fashion Heritage, chapter 6, pages 147-161, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-06886-7_6
    DOI: 10.1007/978-3-031-06886-7_6
    as

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