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Complexity: Your Favorite Processed Food

In: 45 Conversations About Behavioral Economics

Author

Listed:
  • Li Way Lee

    (Wayne State University)

  • Aaron Keathley

    (Wayne State University)

Abstract

Check into your refrigerator and pantry. What are (a) your favorite “processed” food item and (b) your favorite “soft” drink? For each, list the ingredients. Why do you not choose simpler food and drink? Are the reasons nutritional, cultural, or commercial?

Suggested Citation

  • Li Way Lee & Aaron Keathley, 2022. "Complexity: Your Favorite Processed Food," Springer Books, in: 45 Conversations About Behavioral Economics, chapter 0, pages 31-34, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-05046-6_8
    DOI: 10.1007/978-3-031-05046-6_8
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