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Fragility: The Urge to Build Empire

In: 45 Conversations About Behavioral Economics

Author

Listed:
  • Li Way Lee

    (Wayne State University)

  • Aaron Keathley

    (Wayne State University)

Abstract

Managerial performance is a complex thing. We cannot measure it by profit, because profit depends on so many other micro and macro forces over which nobody has full control. Rather, we measure managerial performance by the firm's growth and market sharemarket share. Call it “the growth heuristic.” Let's talk about evidence of the growth heuristicgrowth heuristic. A good place to look is press releases. Let's see if the typical press release on a CEO uses the growth heuristic more often than the profit heuristic.profit heuristic

Suggested Citation

  • Li Way Lee & Aaron Keathley, 2022. "Fragility: The Urge to Build Empire," Springer Books, in: 45 Conversations About Behavioral Economics, chapter 0, pages 19-21, Springer.
  • Handle: RePEc:spr:sprchp:978-3-031-05046-6_5
    DOI: 10.1007/978-3-031-05046-6_5
    as

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