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Strategic Direction

In: The Enactment of Strategic Leadership

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  • Darko Tipurić

    (University of Zagreb)

Abstract

In this chapter, the focus is on a strategic direction which is the starting point of strategy and the foothold of strategic leaders. Strategic direction determines the space available for organisational action and major business decisions; it is a guide of sorts for interaction with the future environment. It is especially important when innovative and visionary actions require a special kind of leadership and managerial skills. Mission and vision are argued to be mutually connected and inseparable constructs that are both comprised in the category of strategic direction. Mission creates a context in which vision is shaped, strategic objectives defined, and strategic activities developed while vision gives a purpose of action and it can be viewed as both a rationale of the organisation and a foundation for building commitment and inspiring stronger engagement of the organisation’s members.

Suggested Citation

  • Darko Tipurić, 2022. "Strategic Direction," Springer Books, in: The Enactment of Strategic Leadership, chapter 5, pages 121-145, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-03799-3_5
    DOI: 10.1007/978-3-031-03799-3_5
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