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Ideation to Impact: The Organisational Culture That Transforms Caterpillars into Butterflies

In: Creativity in the Imagination Age

Author

Listed:
  • S M A Moin

    (Queen Mary University of London)

Abstract

Ideas are the currency in the imagination age we are living in today. While ideas are free, ideation needs a supportive culture to thrive. A culture of creativity and innovation breeds ideas by inspiring people to imagine, experiment and take intelligent risks. This chapter begins by discussing the power of ideas sourced from human imagination in promoting innovation that has changed the course of human civilisation over the ages. This follows a critical account of organisational culture drawing on interdisciplinary literature. Seeing culture as the breeding ground for ideas, this chapter explains how culture empowers people, mobilises resources, and sparks creativity and innovation. Finally, a new creativity model is grounded from the discussions of the previous chapters and drawing on the creativity literature.

Suggested Citation

  • S M A Moin, 2022. "Ideation to Impact: The Organisational Culture That Transforms Caterpillars into Butterflies," Springer Books, in: Creativity in the Imagination Age, chapter 0, pages 113-142, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-98647-6_6
    DOI: 10.1007/978-3-030-98647-6_6
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