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Putting Creative Minds into Play: Innovation at the Intersection of Science, Art and Technology

In: Creativity in the Imagination Age

Author

Listed:
  • S M A Moin

    (Queen Mary University of London)

Abstract

In this hyper-competitive and rapidly changing imagination age, what makes businesses and organisations survive and thrive is their ability to think creatively and innovate, providing value to consumers. Through the application of creativity and the commercialisation of inventions, innovation helps organisations maintain their competitive edge and enhance their consumers’ lives. Innovation is not just a scientific endeavour but the magic created at the intersection of science, art, and technology resulting from putting creative minds into play. Steve Jobs put it in compelling words: “… it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.” This chapter provides critical insights into the conceptualisation of innovation through debating different perspectives and explains 19 types of innovation arranged under six different categories with real-life examples and several case studies. You will also be able to comprehend the role of new technologies and how their adaptation shapes innovation strategies for the organisations to play the competitive game amidst disruptive change.

Suggested Citation

  • S M A Moin, 2022. "Putting Creative Minds into Play: Innovation at the Intersection of Science, Art and Technology," Springer Books, in: Creativity in the Imagination Age, chapter 0, pages 65-97, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-98647-6_4
    DOI: 10.1007/978-3-030-98647-6_4
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