IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-97117-5_19.html
   My bibliography  Save this book chapter

The Valuation of FashionTech and Digital Clothing

In: Augmented Corporate Valuation

Author

Listed:
  • Roberto Moro-Visconti

    (Catholic University of the Sacred Heart)

Abstract

Fashion—a source of looking better/attractive—is a form of self-expression and autonomy at a particular period and place and in a specific context of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. Fashion is also an expression of culture, art, and creativity, allowing people to display their unique tastes and styling. Valuation patterns are inspired by changing intrinsically volatile business models, following timely “fashionable” attitudes, taste, spending power, and other trendy patterns. Competition among fashion firms is driven by Differentiated Value Proposition that makes products or services stand out against the competition. The incremental perceived value is continuously compared by potential customers that use digital “display windows” to confront different products. The Differentiated Value Proposition is incorporated in the brand (trademark) of each fashion firm—that is why branding (and its cumulated value expressed by the brand equity) is so important in the industry.

Suggested Citation

  • Roberto Moro-Visconti, 2022. "The Valuation of FashionTech and Digital Clothing," Springer Books, in: Augmented Corporate Valuation, chapter 0, pages 629-657, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-97117-5_19
    DOI: 10.1007/978-3-030-97117-5_19
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-97117-5_19. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.