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Exploring the Impact of Travel Vlogs on Prospect Tourists: A SOR Based Theoretical Framework

In: Information and Communication Technologies in Tourism 2022

Author

Listed:
  • Wenliang Li

    (University of Surrey)

  • Yoo Ri Kim

    (University of Surrey)

  • Caroline Scarles

    (University of Surrey)

  • Anyu Liu

    (University of Surrey)

Abstract

In recent years, travel vlogs are prevalent on social media, they are projected as an important marketing tool to attract tourists to destinations in the post-COVID-19 era. However, the underlying mechanism of how travel vlogs affect prospective tourists’ behaviours remains unclear. To address this gap, this paper discusses the applicability of the Stimulus-Organism-Response (SOR) model to travel vlog research and proposes a SOR based theoretical framework. Moreover, this paper highlights the increasing trend of the SOR model in both e-tourism and wider tourism and hospitality research.

Suggested Citation

  • Wenliang Li & Yoo Ri Kim & Caroline Scarles & Anyu Liu, 2022. "Exploring the Impact of Travel Vlogs on Prospect Tourists: A SOR Based Theoretical Framework," Springer Books, in: Jason L. Stienmetz & Berta Ferrer-Rosell & David Massimo (ed.), Information and Communication Technologies in Tourism 2022, pages 486-491, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-94751-4_45
    DOI: 10.1007/978-3-030-94751-4_45
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