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Emergence and Rapid Popularization of Paid Web-Conferencing-Application-Based Tours in Japan: An Analysis of Their Business Potential

In: Information and Communication Technologies in Tourism 2022

Author

Listed:
  • Kennichiro Hori

    (Tokyo Metropolitan University)

  • Ibuki Yoshida

    (Tokyo Metropolitan University)

  • Miki Suzuki

    (Tokyo Metropolitan University)

  • Zhu Yiwen

    (Tokyo Metropolitan University)

  • Yohei Kurata

    (Tokyo Metropolitan University)

Abstract

Following the emergence of COVID-19 pandemic, people in Japan were asked to refrain from traveling, resulting in various companies coming up with new ways of experiencing tourism. Among them, the online tourism experience of H.I.S. Co., Ltd. (HIS) drew more than 100,000 participants as of August 29, 2021. In this study, we focused on an online tour where the host goes to the site and records real time communication using a web conference application. The destinations of online tours were analyzed through text mining, and the characteristics of online tours were analyzed using Latent Dirichlet Allocation (LDA) of topic models. The results show that the number of online tours is weakly negatively correlated with distance and time differences. From the topic model, it is evident that the guide is important in online tours. In addition, the sense of presence, communication environment, and images, which are considered to be unique topics in online tours, are also relevant to the evaluation.

Suggested Citation

  • Kennichiro Hori & Ibuki Yoshida & Miki Suzuki & Zhu Yiwen & Yohei Kurata, 2022. "Emergence and Rapid Popularization of Paid Web-Conferencing-Application-Based Tours in Japan: An Analysis of Their Business Potential," Springer Books, in: Jason L. Stienmetz & Berta Ferrer-Rosell & David Massimo (ed.), Information and Communication Technologies in Tourism 2022, pages 41-54, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-94751-4_4
    DOI: 10.1007/978-3-030-94751-4_4
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