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Introduction

In: Design Thinking for New Business Contexts

Author

Listed:
  • Yujia Huang

    (University of Dundee)

  • David Hands

    (Lancaster University)

Abstract

”Time is not measured by clocks, but by moments” is a truism that reflects the essence of ‘design for new business contexts’ and the extraordinary conditions that shaped its development. With unforeseen events and changing circumstances occurring on a regular basis since early spring 2020, the world has dramatically changed, where the terms ‘unpredictability’ and ‘uncertainty’ have and will continue to feature heavily in our everyday lives. The origins of this book are rooted in a time and place where some sort of equilibrium was maintained; design thinking for business was incrementally gaining traction and organisations were slowly and comfortably moving into this newfound ‘space’. The primary intention of the authors was to review, reflect and examine the rise of design thinking and its wider adoption throughout organisational life.

Suggested Citation

  • Yujia Huang & David Hands, 2022. "Introduction," Springer Books, in: Design Thinking for New Business Contexts, chapter 1, pages 1-7, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-94206-9_1
    DOI: 10.1007/978-3-030-94206-9_1
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