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Defining the Current Strategic Businesses

In: The Strategy Planning Process

Author

Listed:
  • Rudolf Grünig

    (University of Fribourg)

  • Richard Kühn

    (University of Bern)

  • Dirk Morschett

    (University of Fribourg)

Abstract

This chapter looks at the definition of the current strategic businesses. After an introduction, basic considerations on defining markets and structuring them into submarkets follow in Sect. 7.2. Based on this, Section 7.3 presents the notion of strategic businesses and distinguishes two types of strategic businesses: (1) Strategic business fields that are mostly independent from each other, and (2) Strategic business units that are linked with other businesses. Finally, a process for defining strategic businesses is proposed in Sect. 7.4. A detailed inset with a case shows how the process is applied.

Suggested Citation

  • Rudolf Grünig & Richard Kühn & Dirk Morschett, 2022. "Defining the Current Strategic Businesses," Springer Books, in: The Strategy Planning Process, edition 3, chapter 7, pages 49-58, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-93918-2_7
    DOI: 10.1007/978-3-030-93918-2_7
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