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Preparing the Strategic Implementation

In: The Strategy Planning Process

Author

Listed:
  • Rudolf Grünig

    (University of Fribourg)

  • Richard Kühn

    (University of Bern)

  • Dirk Morschett

    (University of Fribourg)

Abstract

This chapter is devoted to the preparation of implementation of the strategies. After the final assessment and approval of the strategic guidelines in Chap. 27 , this is mainly a matter of optimally preparing the implementation. After an introduction, the balanced scorecard is introduced in Sect. 28.2 as an essential tool for strategy implementation in the daily business. The practical use of the balanced scorecard is illustrated by an example of a home improvement store chain. Finally, a process for preparing the strategic implementation is proposed in Sect. 28.3. This process is concluded by communicating the strategy to the employees, other stakeholders, and the public. A case inset on Holcim illustrates how a new strategy can be successfully communicated internally and externally.

Suggested Citation

  • Rudolf Grünig & Richard Kühn & Dirk Morschett, 2022. "Preparing the Strategic Implementation," Springer Books, in: The Strategy Planning Process, edition 3, chapter 28, pages 245-251, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-93918-2_28
    DOI: 10.1007/978-3-030-93918-2_28
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