IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-93918-2_22.html
   My bibliography  Save this book chapter

Developing and Assessing Strategic Options for the Business

In: The Strategy Planning Process

Author

Listed:
  • Rudolf Grünig

    (University of Fribourg)

  • Richard Kühn

    (University of Bern)

  • Dirk Morschett

    (University of Fribourg)

Abstract

This chapter deals with the development and assessment of business strategy options. It refers to the generic business strategies and the business model which are described in detail in Chap. 20 . In Sect. 22.2, the Blue Ocean strategies are explained in detail. A step-by-step approach on how to develop Blue Ocean strategies is described. The two examples of Southwest Airlines and yellowtail wine illustrate Blue Ocean strategies in practice. Then, the link between Blue Ocean strategies by Kim and Mauborgne and the generic business strategies by Porter is discussed. Finally, in Sect. 22.3, based on generic business strategies, business models, and the Blue Ocean strategies, a process for developing and assessing strategic options for a business is recommended. Concrete criteria for assessing business strategy options are proposed. An inset about a provider of bus trips illustrates the process.

Suggested Citation

  • Rudolf Grünig & Richard Kühn & Dirk Morschett, 2022. "Developing and Assessing Strategic Options for the Business," Springer Books, in: The Strategy Planning Process, edition 3, chapter 22, pages 203-217, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-93918-2_22
    DOI: 10.1007/978-3-030-93918-2_22
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-93918-2_22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.