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Analyzing the Competitive Position and the Business Model

In: The Strategy Planning Process

Author

Listed:
  • Rudolf Grünig

    (University of Fribourg)

  • Richard Kühn

    (University of Bern)

  • Dirk Morschett

    (University of Fribourg)

Abstract

In this chapter, three important tools for the description and analysis of the competitive situation and the business model are introduced. First, Sect. 20.2 explains Porter’s generic business strategies, including the success conditions and risks of each of the four generic strategies. An inset shows how outpacing strategies are linked to generic strategies. Section 20.3 describes the concept of the business model. As a practical approach, the business model canvas is introduced and it is illustrated with the two cases of Nespresso and Airbnb. Section 20.4 presents the strengths and weaknesses analysis which allows a specific assessment of the success potentials of a strategic business. The approach is illustrated with the example of a producer of hair care products. Finally, Sect. 20.5 combines the described tools into a coherent process.

Suggested Citation

  • Rudolf Grünig & Richard Kühn & Dirk Morschett, 2022. "Analyzing the Competitive Position and the Business Model," Springer Books, in: The Strategy Planning Process, edition 3, chapter 20, pages 181-196, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-93918-2_20
    DOI: 10.1007/978-3-030-93918-2_20
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