IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-93918-2_2.html
   My bibliography  Save this book chapter

Strategies, Strategic Planning, and Success Potentials

In: The Strategy Planning Process

Author

Listed:
  • Rudolf Grünig

    (University of Fribourg)

  • Richard Kühn

    (University of Bern)

  • Dirk Morschett

    (University of Fribourg)

Abstract

This chapter introduces three central concepts: strategies, strategic planning, and success potentials. In Sect. 2.1, the difference between an intended strategy and a realized strategy is explained. The section concludes with five features of an intended strategy. Section 2.2 creates an understanding of strategic planning as a rational approach for developing strategies, and it lists six features of strategic planning. In Sect. 2.3, it is first shown that the main purpose of strategic planning lies in building up and maintaining success potentials. Then, the three levels of success potentials—resources, offers, and market positions—are distinguished. Based on them, the ROM model of success potentials is introduced. As a basis for assessing success potentials and strategies, Ohmae’s strategic triangle is introduced and then combined with the ROM model. Two insets give more details on how to determine and assess success potentials.

Suggested Citation

  • Rudolf Grünig & Richard Kühn & Dirk Morschett, 2022. "Strategies, Strategic Planning, and Success Potentials," Springer Books, in: The Strategy Planning Process, edition 3, chapter 2, pages 7-15, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-93918-2_2
    DOI: 10.1007/978-3-030-93918-2_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-93918-2_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.