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The New Model of Collaboration

In: How to Save the FMCG Industry

Author

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  • Chris Leach

    (Aytoun Consulting Ltd)

Abstract

In this chapter Leach challenges us to provide new solutions that can transform the way suppliers and retailers can collaborate together. He provides practical ideas and tools on how this can be achieved across a number of key areas that have emerged from the theory and his own original research. These are real-world proposals that look to step change collaboration and provide an even greater focus on meeting consumer and shopper needs, in order to create value for both suppliers and retailers.

Suggested Citation

  • Chris Leach, 2022. "The New Model of Collaboration," Springer Books, in: How to Save the FMCG Industry, chapter 6, pages 189-231, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-92986-2_6
    DOI: 10.1007/978-3-030-92986-2_6
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