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Introduction: Why Do We Need to Look Again at Collaboration?

In: How to Save the FMCG Industry

Author

Listed:
  • Chris Leach

    (Aytoun Consulting Ltd)

Abstract

What we will cover in this chapter: Leach provides a compelling introduction to where the FMCG industry is now, what has changed, and what challenges this has brought to suppliers and retailers. He headlines how the current ways of collaborating are no longer ‘fit for purpose’ in this new market environment, and what needs to change. He outlines his original research of four case studies and discusses how the insights drawn from those cases will be used as a foundation to propose a new model of collaboration for the industry.

Suggested Citation

  • Chris Leach, 2022. "Introduction: Why Do We Need to Look Again at Collaboration?," Springer Books, in: How to Save the FMCG Industry, chapter 1, pages 1-9, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-92986-2_1
    DOI: 10.1007/978-3-030-92986-2_1
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