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Competition

In: Hidden Champions in the Chinese Century

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  • Hermann Simon

    (Simon-Kucher and Partners)

Abstract

Like all companies the Hidden Champions are exposed to competition and not immune to its challenges. Hard competitive advantages remain relevant, but soft advantages such as advice, systems integration, and ease of use are becoming more important. Price is a competitive disadvantage of the Hidden Champions. In order not to lose price-sensitive customers some Hidden Champions introduce less expensive alternatives (LEAs). Lighthouse projects allow some Hidden Champions to position themselves as the "one and only."

Suggested Citation

  • Hermann Simon, 2022. "Competition," Springer Books, in: Hidden Champions in the Chinese Century, chapter 24, pages 195-204, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-92597-0_24
    DOI: 10.1007/978-3-030-92597-0_24
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