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Target Market China

In: Hidden Champions in the Chinese Century

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  • Hermann Simon

    (Simon-Kucher and Partners)

Abstract

Due to its size and growth the Chinese market is of utmost importance for the Hidden Champions. Many of them were pioneers and have built up strong market positions. In terms of innovation and as a test market China is now a leader in many industries. The Chinese Hidden Champions are becoming the fiercest competitors of the German ones. It is becoming indispensable to move not only production but also research and development to China. Chinese Hidden Champions are increasingly investing in Germany. Entrepreneurial cooperations offer promising potentials. The political systems remain different. Companies must come to terms with this reality.

Suggested Citation

  • Hermann Simon, 2022. "Target Market China," Springer Books, in: Hidden Champions in the Chinese Century, chapter 15, pages 99-112, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-92597-0_15
    DOI: 10.1007/978-3-030-92597-0_15
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