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How Customers’ Resources Influence Their Co-creation Experience

In: The Palgrave Handbook of Service Management

Author

Listed:
  • Helena Alves

    (University of Beira Interior)

  • Cátia Jesus

    (University of Beira Interior)

Abstract

This chapter intends to study which resources are most used by the consumer in an event context, as well as the influence they have on the outcome of the experience. Based on one qualitative (Study 1), which aimed to identify the resources used by consumers in an event context, and another quantitative (Study 2) for testing the relationship between event consumers’ resources on the outcomes of their co-creation experience, it was found out that physical, cultural, and social resources all have a positive and significant influence on consumer satisfaction and behavioural intentions.

Suggested Citation

  • Helena Alves & Cátia Jesus, 2022. "How Customers’ Resources Influence Their Co-creation Experience," Springer Books, in: Bo Edvardsson & Bård Tronvoll (ed.), The Palgrave Handbook of Service Management, pages 677-728, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-91828-6_34
    DOI: 10.1007/978-3-030-91828-6_34
    as

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