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Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World

In: The Palgrave Handbook of Service Management

Author

Listed:
  • Per Kristensson

    (Karlstad University)

  • Jonas Hjalmar Blom

    (Karlstad University)

  • Erik Wästlund

    (Karlstad University)

Abstract

For new services to be successful, users (customers, patients, citizens, etc.) must embrace and sometimes engage in behaviors that are both new and difficult for them. As research has put more and more emphasis on the importance of being user-centric, it is hard to understand why the behavior change that many times are required for the user has not been problematized more. In this chapter we present five evidence-based ways that describe and explain how behavior change can enable important services such as sustainability, education, and health—services make the world a better place.

Suggested Citation

  • Per Kristensson & Jonas Hjalmar Blom & Erik Wästlund, 2022. "Behavior Change: Five Ways to Facilitate Co-creation of Service for a Better World," Springer Books, in: Bo Edvardsson & Bård Tronvoll (ed.), The Palgrave Handbook of Service Management, pages 303-314, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-91828-6_16
    DOI: 10.1007/978-3-030-91828-6_16
    as

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