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Contract Innovation: Driving Scale and Scope of Nonownership Value Propositions—Chapter Description

In: The Palgrave Handbook of Service Management

Author

Listed:
  • Michael Ehret

    (University of Graz)

  • Jochen Wirtz

    (National University of Singapore)

Abstract

Nonownership value is one fundamental value proposition of services. This chapter systemizes contract innovation and its potential to enhance scope and scale of services, evident in the growth of the sharing economy, industrial servitization and service automation. Contract innovation entails three areas: (1) contract design innovation and client-driven learning, like systematic learning for improved service specifications; (2) contract technologies enhancing human capacity to control physical resources, through enhanced physical connectivity, service interfaces and legal technology, for example, digital contracts, payments and registries and (3) contracting infrastructures for orchestrating service ecosystems through physical networks, software interfaces and service ecosystems.

Suggested Citation

  • Michael Ehret & Jochen Wirtz, 2022. "Contract Innovation: Driving Scale and Scope of Nonownership Value Propositions—Chapter Description," Springer Books, in: Bo Edvardsson & Bård Tronvoll (ed.), The Palgrave Handbook of Service Management, pages 247-261, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-91828-6_13
    DOI: 10.1007/978-3-030-91828-6_13
    as

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