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Action: The ASK

In: Generosity and Gender

Author

Listed:
  • Lois A. Buntz

    (Lois Buntz Consulting LLC)

Abstract

When philanthropy professionals think about asking a donor for a contribution or gift, it is easy to get caught up in the process, preparation, and anxiety of the interaction. This chapter discusses the parts of a well-prepared plan. But it’s even more important to remember that “an ask” is about creating a joyful and memorable experience, generating happiness and ideally connecting the donor to something self-fulfilling, meaningful, and purposeful. In this chapter we consider the ways that making an ask of a woman donor has three primary goals: to create a memorable experience for the donor, one in which she feels supremely happy about her contribution in the short and long term; to match her gift with her life’s purpose; and to obtain a contribution that aligns with her passion and purpose while helping advance your cause.

Suggested Citation

  • Lois A. Buntz, 2022. "Action: The ASK," Springer Books, in: Generosity and Gender, chapter 0, pages 121-132, Springer.
  • Handle: RePEc:spr:sprchp:978-3-030-90380-0_9
    DOI: 10.1007/978-3-030-90380-0_9
    as

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