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Alignment: Helping Donors Find Their Passion

In: Generosity and Gender

Author

Listed:
  • Lois A. Buntz

    (Lois Buntz Consulting LLC)

Abstract

Aligning a donor’s wealth with her charitable interests and values takes time, patience, and knowledge on the part of a fund development professional. It doesn’t happen quickly or easily, but when it does, it’s truly magic. Because there is a positive relationship between giving money, or volunteering time to others, and the well-being of the giver, alignment makes philanthropy a joyful and memorable experience for both donor and fundraiser. Only recently have researchers explored whether men and women experience that joy differently, or if the impact of giving on overall happiness varies by gender. This chapter will help answer those questions and focus on two key strategies for alignment: identification of a donor’s values and understanding her wealth capacity.

Suggested Citation

  • Lois A. Buntz, 2022. "Alignment: Helping Donors Find Their Passion," Springer Books, in: Generosity and Gender, chapter 0, pages 89-101, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-90380-0_7
    DOI: 10.1007/978-3-030-90380-0_7
    as

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