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KRUSing into the Future: Restoring a Local Value Chain Through Cooperation

In: Local, Slow and Sustainable Fashion

Author

Listed:
  • Ingun Grimstad Klepp

    (Oslo Metropolitan University)

  • Vilde Haugrønning

    (Oslo Metropolitan University)

  • Tone Skårdal Tobiasson

    (Nordic Initiative Clean & Ethical Fashion)

Abstract

The Norwegian research project KRUS has rebooted local wool value chains, and changed the focus on raw materials, fuelled an interest in local yarns and contributed with innovation and value creation. In addition, KRUS aimed to shift the discussion around sustainable fashion. This chapter is based on the KRUS report and the project’s PhD and Master’s thesis findings, adding some recent developments. The chapter explains how the project results were brought about and how media-interest was leveraged, thus mushrooming even more activity after the project ended. However, first and foremost the chapter discusses how cooperation has dwarfed the focus on competitiveness—challenging the market economy’s main purpose and ‘raison d’être’.

Suggested Citation

  • Ingun Grimstad Klepp & Vilde Haugrønning & Tone Skårdal Tobiasson, 2022. "KRUSing into the Future: Restoring a Local Value Chain Through Cooperation," Springer Books, in: Ingun Grimstad Klepp & Tone Skårdal Tobiasson (ed.), Local, Slow and Sustainable Fashion, chapter 0, pages 1-34, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-88300-3_1
    DOI: 10.1007/978-3-030-88300-3_1
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