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Postscript: Where Are We Now and Emerging Trends in Personal Values Guided Strategy

In: Strategy through Personal Values

Author

Listed:
  • Scott Lichtenstein

    (Birmingham City Business School)

  • Malcolm Higgs

    (University of Southampton)

Abstract

This chapter explores where personal values-guided strategy has been, where it is now and emerging trends in the field. Firstly, the subject as an academic discipline is mapped onto the issue lifecycle in a historical management context to assess where it is now. Next, emerging trends in personal values-guided adaptive strategies is discussed in the context of values-aligned generative business models. Finally, emerging links with moral orientations with practical application to stakeholder governance is illustrated by ex-Unilever CEO Paul Polman’s personal values-led Sustainable Living strategy.

Suggested Citation

  • Scott Lichtenstein & Malcolm Higgs, 2022. "Postscript: Where Are We Now and Emerging Trends in Personal Values Guided Strategy," Springer Books, in: Strategy through Personal Values, chapter 0, pages 91-111, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-88269-3_5
    DOI: 10.1007/978-3-030-88269-3_5
    as

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