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Developing Strategy Based on Personal Values

In: Strategy through Personal Values

Author

Listed:
  • Scott Lichtenstein

    (Birmingham City Business School)

  • Malcolm Higgs

    (University of Southampton)

Abstract

This chapter explores the key components in devising a values-guided strategy employing the strategy-as-values congruence approach. Following the discussion of values-guided strategy as a social influencing process, we introduce a tool to help you discover your personal values with guiding questions to facilitate the development of your values-guided strategy. This is done in the context of strategy as storytelling that covers the ingredients for a strategy-as-story approach for emotional buy-in from key internal and external stakeholders. Personal values aligned strategy in action is illuminated by a mini case of a senior manager in the financial services sector, ‘Alex’, and his personal values-guided career transition. Finally, a mini case study ‘Taking the Bull by the Horns’ unpacks valued-guided strategy in the context of the leadership team values dynamics from the most successful coach in US professional Basketball history to with questions for managers and leaders to reflect upon devising and getting buy-in for values-guided strategy alignment.

Suggested Citation

  • Scott Lichtenstein & Malcolm Higgs, 2022. "Developing Strategy Based on Personal Values," Springer Books, in: Strategy through Personal Values, chapter 0, pages 43-69, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-88269-3_3
    DOI: 10.1007/978-3-030-88269-3_3
    as

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